[Reserved] Du son who built the micro view, this time starting from watermelon (Du 201101) _ Financial Scholar.

Microblogging marketing of people. .Point of view novel, the strength of the original address: Du son built the micro-view audience, this time from the watermelons start (Du 201101) of: Wang ��Micro Point of View: Today a small class, there is asked: "What is marketing the highest level?" I replied farms .realm. .Such as selling watermelons, Watermelon little theory, but not the philosophy, only know how to sell. .I asked: "Two watermelons, and a vine with leaves, a vine-free, you buy what?" A: "There are vines." "Did you buy a watermelon?" "Not." "Yes what?" " .melon vine. "" then what do you buy? "" Watermelon. "" He sells? "... ... <wbr> ��reply�� Micro: (a relationship and it does not matter.) .Look at their own ability, but also to examine their own energy, and sometimes not the ability to determine success or failure, but the energy. .Than the capacity of your energy at times made you short of breath. .<wbr>�� ��micro view: Where the sale involved, no matter what, you buy only one answer, he sold only one answer. .Default of the person buying the idea of being sold to guess who default, both the pre-kiss point to deal. .Now many products to sell is a ���� attachments. .The attachments, or call common sense, or, is called "packaging." .If the watermelon with a cane. .��Influence than physical attachment itself��. .<wbr>�� ��God Association: Discussion Group microblogging Daisen separate ways. .Tomorrow (9) 11:30 to the vicinity of the company dinner. .After that talk (discussion) to 15:30 over. .The following is a "subject", please claim. .<wbr>�� ��micro perspective: a learned man, most like to rise to knowledge or theory of knowledge; experienced people, but will revert to the common sense theory or knowledge. .��Knowledge higher than the theoretical, rather than theoretical than common sense��. .<wbr>�� ��micro perspective: If you are selling missiles, and that you are indeed a "sell Missiles"; because there is no few dare to mass production. .But if you are a selling computers, then you in fact no longer a selling computers, because the mass production of too many computer manufacturers, roughly said, you're just a "sell parts", you just sell you this " .unique parts ", is another business that are not manufacturers. .<wbr> ��Notice�� Micro: @ Sit by the godfather of Chinese investment Manzi commission, I am temporarily on his behalf�� ��Scholar hundreds of thousands of fans choose the small notice. .Haha, eat a meal with Warren Buffett to spend a lot of money, with the Chinese investment giant meal at no cost. .This is so good, we must fight for 10 places. .(The specific selection of details, please click this text with map). .Jury @ Cai Wensheng, @ Li Xiang, Du Zi-jian. .<wbr>�� ��micro perspective: the idea of their abilities are a bad idea, do not rush to be realized. .<wbr> ��micro Finding: Today, micro-Bo, collected Sentences a, overjoyed, recorded to collection. .��There are no long term care on the streets there do not go Xia. .��. .If the "Man" character changed, charge live in rhyme. .When the count Need a. .Haha. .I sentence is not recorded. .<wbr> ��1�� Micro Seminar: on the official topic of microblogging�� ��crisis public relations, we first discuss the official micro-Bo's "functional", "bottom line", "skills", followed by the "principle", then "own risk ."circumvention. .Discussion is very intense. .<wbr> ��2�� Micro Seminar: Micro to participate in this discussion are, Zheng Keqiang, Hao Mingyi, just a single study, Zhao Gang, ZHENG Zhi, Gao Song Ying, Xu, Xiao-Hui Chen, Wang Ce, Shi Yan chun 26. .(To be added.) .Competing experts from various quarters to speak. .Discussion of various well-known cases, have their own views, and form the core point of view. .<wbr> ��Seminar�� Micro: micro-enterprises and institutions in terms of Bo, do not dare for fear of registered micro-micro-Bo Bo is not necessary. .��It will not because you brought up a micro-blog crisis, it will not because you are not registered and there is no crisis�� microblogging. .Bo not afraid of micro-enterprises with good, bad business, can not afford to be afraid and scared. .<wbr>�� ��micro points: Zhuzong proposed piece of public relations crisis in the micro-Bo, "to the truth" of the word, it is better replaced by "to the facts." .How to say in English? .<wbr>�� ��micro points: Crisis, is an enterprise display their brand of confident energy and the best opportunities. .<wbr>�� ��micro perspective: definition of success: the number of slave society to own slaves as a standard; feudal society to a number of standard land; capital community to have amount of money as the standard; the information society in order to have the standard number of advanced information. .Socialist society to have XXX as the standard. .<wbr>�� ��micro perspective: the brand on the ranking of psychology is based on memories of fear and create new structures. .<wbr> ��Seminar�� Micro: Next topic: "microblogging operating points and errors." .Emotions, opinions, ideas, attitudes, give rise to misunderstanding of the keywords. .<wbr> ��Seminar�� Micro: Your micro "role" What is it? .How to fix? .How many collective defense of the "role"? .<wbr>�� ��micro view: Qi Cheng executives can not answer a question. .Most business case. .<wbr> ��Seminar�� Micro: micro blog search, the main two words --- "pre", "buried." .An early warning of a pre-answer. .Beginning to make the necessary answers to the system. .<wbr> ��Seminar�� Micro: micro blog search, there are basically two core motives. .One is the reserve of motivation, one is the lack of motivation. .<wbr> ��Seminar�� Micro, for your fans, you "to" What? .Fans who attach importance to? .What people do not attach importance to fans? .<wbr> ��Seminar�� Micro: small and medium enterprises are the CEOs doing the service, called�� ��career-based service, responsibility related to survival, stronger. .Large enterprises are the team of the service, called�� ��career-based service, responsibility, up to date on the occupation. .<wbr>�� ��Micro Strategy: Marketing the biggest misunderstanding is that we have been studying what consumers like to buy, to the neglect of consumers "do not buy anything." .I have therefore published in the company focus on the task of consumers ------- ��30 "do not buy" the root. .��, And why not to buy. .(Or find the root cause). .Look forward to it. .<wbr> Niubi�� ��blow sentence, I was a blacksmith. .For over 24 years old 35 years of age, as long as you think you still a piece of iron, I is not afraid you metal scraps. .Within a year, I can Make you a piece of good steel. .----- Gan Jiang and Mo Ye can swords. .And I still was a blacksmith. .��Not seen me, I'm allowed to use the phrase scold��. .Seen me, you can see below express the perception. .<wbr> ��back�� Micro: my faults, all at a glance. .Micro-Bo, who can see, and the clear Lang Lang placed on it, ha ha, I do not change, do not change my faults killed. .<wbr>�� ��micro reminded: Do Do not play Sina microblogging as forums, nor when other micro-Bo play at home. .Sina microblogging�� ��unique chain reaction can make a moment seem too clear about the fermentation of information into a public event out of control. .Watch your mouse, watch your temper. .It is not a forum, its power is not extended power, but the nuclear physics of the "chain reaction", it will not give you the chance to save themselves. .<wbr>�� ��subtle language: every day to remind themselves of the eight things: family, work, study, entertainment, health, investment, social, self-examination. .Allocation of time to do everything, and arranged to go to the daily schedule. .(Original @ Zhu Zhi Zhu Zong)�� ��Recommend this person. .Recommended�� ��micro <wbr>: @ Kai-fu Lee teacher's book, all in the eyes of a small micro-blog. .Entry of people to see, playing for a long time people should see, in the study of micro-Bo is more to see. .This book, I will learn two key points, first, to see a copy of Lee, but see the eyes of Kai-fu Lee microblogging. .Learn the�� ��. .Reflections�� ��micro <wbr>: 1, Valley fat (Groupon) in China, local buy or not to surround and annihilate the family? .2, handle, and whether the formation of sold-out joint war power? .3, Valley fat is ulterior aim at China market? .4,55 proportion of shares of the total points will not brewed curse? .5, the joint together is money or resources to fight against? .6 What is the highest state of war? .7.eBay, Google, Facebook, is not the vehicle in front valley fat? .<wbr>�� ��micro perspective: micro-current Sina Bo, in this profitable and what is not going to think. .I mean, do anything. .Just as one good user experience, good user stickiness, good product development and services, to do to attract and train new users. .Restrain further six months, big is bound to come. .��Microblogging power to do business, Taobao will be nervous. .Microblogging, play games, Sohu to the game is. .Microblogging do a search, Baidu will be shaking. .�� <wbr> Surgery�� ��microblogging money: Play Sina to it, and I can predict that everyone (friends blog) will make money in the micro-blog. .And may not little money. .It is all the more grass-roots users ----- can make money in the microblogging. .��Three days later, I will be in the private letter, Secret, and you will suddenly realize, not with a curse, haha micro Recommended�� ���� <wbr>: If you're really forced me to recommend a book about marketing, then I .can only regret to tell you, I can recommend to you a philosophy book it? .Because I really do not read marketing books category, also did not want to read. .��Recommendation, "the father of one of this philosophy" "Maslow"�� (Do not refer to any resolution to read Maslow's books, be sure to only use their understanding to interpret.) .<wbr> share�� ��Micro: 10 years ago, in Beijing, I was so destroyed by a friend, he asked me: ��What are you? .What are you? .What are you? .What can you do? .What? .What makes you think? .�� It is this torrent of style He Wen, only completely changed my life. .I destroyed that year by his second year and started their own "reconstruction of the road." .<wbr>�� ��static in thinking: Ask yourself, in public, you do more care of your strengths? .Or a more care of your own shortcomings? .If the latter, you do not fix it? .How to solve? .<wbr> cut�� ��Qisha: What are you? .What are you? .You know what? .What are you? .What can you do? .What? .What makes you think? .��Kang Zhu you can it? .Micro perspective�� ���� <wbr>: microblogging, will play the second-tier portals, will pound third-rate magazines, newspapers will flow into the four, will step into the five-stream television, will abandon the abysmal of CCAV .outside. .There are three reasons. .1, because the field advantage; 2, because the casual advantage; 3, because here is China. .<wbr>�� ��micro-marketing: on any platform, any public environment, I like everyone else, do not like to see vulgar low-level advertising and marketing. .I have some more extreme. .But "if the commercial activity on the micro-Bo is inevitable, then let them its not as good as everyone pays top academics to get to the root. Microblogging marketing when insisted: First, legally; Second, we must regulate; three quasi respect to Bo You; Fourth, we must respect the platform; .Fifth, we must adhere to business ethics. "creating chaos hard line. .<wbr>�� ��micro-marketing: the micro-Bo, any "forward plus interest," while also "calls more than three friends" sort of "marketing", not me, I hate that, "with conditions ."marketing. .Abruptly clamoring to sell things, not me. .I adhere to the Creative line: Happy marketing, Kazakhstan laugh you see, is mine, you see common sense, is mine, you see the answer, too. .No idea, is dog feces. .<wbr>�� ��micro-marketing: a marketing, so that the "disturbing" level still marketing it? .It was suicide, is calling more people to hate you the product. .From the PR point of view, it is cursed to spend money to sell, is losing money, is dangerous, is the accumulation of negative emotions. .Especially those with "free prizes plus interest with the call" noise category marketing, are pig brain marketing. .Microblogging marketing, so we all kind of voluntary participation, otherwise, is detrimental to the platform. .<wbr> ��micro-view, according to my experience of ten years removed from the Internet, we all come to a conclusion recognized: the high intelligence level of people the curse of "low"; and those who curse their high level of .low a certain level of intelligence. .Network, most do not criticize the real master of controversial topics, they either go beyond or be shunned. .Look at the big brother microblogging, not a mouth to come, that is cultivation. .<wbr>�� ��micro view: Do not hard find a few fans. .Not much, if you have five top-fans. .Compared with 100 million fans enough to spread capacity. .<wbr>�� ��slightly absurd aesthetic of Chinese people, the last 20 years are to bring the evil of the European aesthetic, and have long legs like a diverted. .On this point, I am a scholar beauty industry tells you that this is wrong, a departure from the Chinese culture, is to cater to Western aesthetic single-cell animals. .We have to change. .China and the United States a reasonable height is 160 - 170 between, and not 176--186 this. .To return back to their own. .<wbr> Subscribe�� ��Micro will soon reach one hundred million users, so subscribers can use microblogging some strategies, or else, concerned about the thousands of people will be exhausted in. .So, to find a certain "key person", it means attention to a "great circle", concerns an approximately equal to subscribe to 100 people. .Such as literature and history, financial, IT classes, you look @ Xue Manzi is equivalent to the same time concerned about these three circles. .Accurate lock on, I will be a separate chart for everyone. .<wbr>�� ��micro Subscribe: Subscribe to the first batch of the 30 recommended by the "key people." .Subscribe to one of these, approximately equal to subscribe to the areas where he and his friends all the topics, the key note is: ��not concerned about the person, but by a person to focus on their most of the information in this area��. .This helps to "information filtering", is equal to forward their information filtering. .Save our time. .(Only recommended, options themselves). .Reflections�� ��Micro do not know whether you think there is a problem too? .��To concern a person, in the end you are concerned about him? .Was concerned about "his concern"��? .This thing needs to think about a little, maybe will understand many things. .<wbr>�� ��micro perspective: women, in fact, generally "misjudgment" four things. .Love the first one is not old; followed her husband is not bad; third most compare his own beauty; fourth, a tragedy, is the handsome guy is very pure. .(Handsome guy who hates me! Ha ha ha) <wbr> share�� ��micro Yesterday I write books, write marketing, communication, psychology integration. .In my opinion, marketing, to Maslow far; spread to ����ʩ��ķ so far; and psychology, I think the emperor ("Book of Changes") so far. .In fact, there is a behavior (ignore). .I think doing marketing research that three people on it. .Research Strategy: ���� traced. .Ask for advice @ really old elf. .Haha <wbr> ���� says practice ah micro perspective, China is the world's best practice gym. .<wbr>.